Course Description
Tourism – Marketing and Promotion
Alison
Learn how to create a professional and effective tourism marketing campaign, with this free online course. This free online course on marketing and promotional campaigns for tourism will teach you the do’s and don’t of a promotional tourism campaign, teaching you how to identify a target audience, and understand your customers’ purchasing process. Effective advertising strategies have been the key to the growth of many modern tourism ventures, grow your business today with this free online course in tourism marketing.
Online Course
| Course Code | 1652 |
| College Name | Alison |
| Course Category | Business, Tourism & Hospitality |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Location | Online Course |
| Delivery mode | |
| Course Fee | Free |
| Course Duration | 1.5-3 hours |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • List and explain the five main challenges to promoting tourism • Identify the three target audiences of tourism promotion • Summarise how tourism promoters can create campaigns that appeal to intermediaries and customers • Describe the methods of advertising commonly used to promote tourism • Discuss the various challenges facing tourism promoters • Outline the advantages and disadvantages of various advertising methods • List and explain the six stages of the customer buying process. • Describe how the customer buying process influences the objectives of tourism promotion campaigns |
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