Course Description
Professional Academy Diploma in Digital Marketing And Strategy Course
Dorset College Dublin
Why take this course?
Professional Academy Diploma in Digital Marketing And Strategy Course: You will develop the skills and knowledge to become a confident and capable digital marketing professional.
Live expert-led digital marketing training including the following: Master digital marketing skills development, build digital marketing strategies, social media marketing, paid search marketing, organic reach in digital marketing, PR in digital marketing, content creation and distribution, audience engagement, digital marketing optimisation, search engine optimisation (SEO), pay-per-click (PPC) campaigns, brand building across digital channels, drive valuable website traffic, convert website traffic, measure digital marketing campaigns, analyse and optimise marketing campaigns, proven digital marketing tactics and industry best practices.
Upon successful completion of this course, learners will be able to:
- Comprehend the fundamentals of digital marketing
- Understand the online marketplace
- Develop digital marketing strategies
- Profile the online consumer
- Identify digital media channels: owned, paid, and earned
- Apply social media marketing techniques
- Develop strategies for content marketing
- Implement performance management for digital marketing channels
What will You Experience?
You will gain the essential skills and knowledge in digital marketing and social media to kick-start your career and work as a professional in this exciting field.
You will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.
Programme Modules:
- Comprehend the fundamentals of digital marketing
- Understand the online marketplace
- Develop digital marketing strategies
- Profile the online consumer
- Identify digital media channels: owned, paid, and earned
- Apply social media marketing techniques
- Develop strategies for content marketing
- Implement performance management for digital marketing channels
Assessment Method
The assessment will be practical in nature and will require the learner to focus on the practical elements of Digital Marketing and Social Media.
Award
Professional Diploma in Digital Marketing & Social Media Skills
Awarded by: Dorset College Dublin
Excellent Teachers
Learn from experienced industry experts all you need to know about digital marketing and social media.
| Course Code | SCD-MKSM |
| College Name | Dorset College Dublin |
| Course Category | Business, Digital Marketing |
| Course Type | Online Learning |
| Course Qualification | Diploma |
| Course Location | Dublin, Ireland |
| Location Postcode | Dublin 1 |
| Course Start Date | 15th October 2024 |
| Course End Date | 17th December 2024 |
| Course Fee | €825 including 15% discount |
| Course Duration | 10 weeks |
| Course Times | Wednesday: 06.30pm - 09.30pm |
| Awarding Body | ACELS |
| Title of Awarding | Professional Diploma in Digital Marketing & Social Media |
| Entry Requirements | There are no specific entry requirement for this course. If you are you a beginner, business owner (small and medium-sized) or want to up-skills this course will set you on your way. A basic knowledge of computers is required. |
| Career Path | The essential skills and knowledge in digital marketing and social media to kick-start your career and work as a professional in this exciting field. From freelance opportunities to in-house positions and agency roles, successful candidates will engage in sales and marketing campaigns utilizing diverse tactics and channels. |
Course Provider
Dorset College Dublin
Make Enquiry
Map
Dorset College Dublin
7 & 8 Belvedere Place, Dublin 1, Dublin., Dublin
Republic of Ireland
