Course Description

Master of Science in Digital Media and Marketing

Atlantic Technological University



Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this master’s programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.


Castlebar, Mayo, Ireland
College Name Atlantic Technological University
Course Category Business, Digital Marketing
Course Type Blended Learning - Mix of Classroom & Online
Course Qualification Masters Degree
Course Location Castlebar, Mayo, Ireland
Course Start Date 9th January 2023
Course Fee POA
Course Duration Two Years Part-Time
Course Times STAGE ONE - Applied: 40 credits sequenced delivery Search engine analytics (5) Visualisation for strategic decision-making (5) Digital content and marketing technology (10) Marketing Strategy Theory and Practice (10) Research methods and critical analysis (10) STAGE TWO – Research in Practice: 50 credits Dissertation (50) Assessment in each module is on the basis of 100% continuous assessment.
Awarding Body QQI
Title of Awarding MSc. in Digital Media and Marketing
Entry Requirements Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area. Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL). Selection Applications are ranked in order of merit. English Language Requirements will be as determined by GMIT and as published in the Access, Transfer and Progression code. The current requirements are as follows: Non- EU applicants who are not English speakers must have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) – Academic EU applicants who are not English speakers are recommended to have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) Academic or equivalent
Career Path Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet. The digital economy represents 6% (€12.3bn) of GDP and it is expected to grow to 7.9% (€21.4bn) by 2020. (Department of communications, Climate Action & Environment, 2016). Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them. Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.
For information about Atlantic Technological University, please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Atlantic Technological University



ATU Galway Campus, Dublin Rd. Galway H91 T8NW, ATU Mayo Campus Westport Rd. Castlebar Co. Mayo F23 X853, Galway, Ireland

Make Enquiry

Please insert your contact details and any additional information you require and we will forward your request to Atlantic Technological University.
Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the Nightcourses.com community.
 

Map

Atlantic Technological University
ATU Galway Campus, Dublin Rd. Galway H91 T8NW
ATU Mayo Campus Westport Rd. Castlebar Co. Mayo F23 X853, Galway
Ireland
Visit Website

Comments, Questions & Reviews

Submit A Comment, Question or Review About
Master of Science in Digital Media and Marketing
at Atlantic Technological University

Your email address will not be published. Required fields are marked *

Click to Rate

We'd love to send you the latest news and articles about evening classes, further learning and adult education by email. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes.

Comments and Reviews Policy