Course Description
Digital Marketing (QQI Level 5)5 N1364
Crumlin College of Further Education (CDETB)
Develop strategies for a digital marketing campaign with social media, online advertising and E-tools.
Course content:
- Outlining characteristics of traditional marketing – v – Digital Marketing
- Outlining/Analysis/Development/Implementation of a Digital Marketing Campaign
- Identification of various types of e-tools:
- Search Engine Optimisation
- Email Marketing
- Social Media
- Blogs
- Online Advertising
- Strengths & Weaknesses of E-tools
- Developing customised digital marketing campaign
- Web Analytics
This course leads to the QQI Level 5 component certificate in Digital Marketing 5 N1364
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Course Code | DIGM |
College Name | Crumlin College of Further Education (CDETB) |
Course Category | Business, Digital Marketing |
Course Type | Classroom Based |
Course Location | Crumlin, Dublin, Ireland |
Location Postcode | Dublin 12 |
Course Start Date | 18th September 2024 |
Course End Date | 5th March 2025 |
Course Fee | €450 |
Course Duration | 20 weeks |
Course Times | Wednesday 7.00 - 9.00 pm |
Awarding Body | QQI |
Title of Awarding | Level 5 component certificate |
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