Course Description
Digital Marketing QQI Level 5 Online via Zoom
Forus Training
- Outline the unique characteristics of the web as a marketing medium,
- Differentiate digital marketing from traditional marketing practice,
- Identify digital marketing strategies and explain their integration with traditional marketing,
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns,
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns,
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness,
- Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
Assessment
This course is assessed in the following ways:
- Project 50%
- Collection of Work 50%
Why Forus Training?
At Forus Training, we have many different supports available for your learning:
- Learners have access to a Learning Management System (LMS). You will be given an account and a full induction on how the course works and how to access all available resources. The LMS includes all session slideshows and related quizzes, and extra course material (where applicable),
- We also offer a Learner Pack (optional extra with Self Paced) which includes a letter introducing the trainer, the assessment brief, a learner record document, printed LMS slideshows for reference, and accompanying manual / notes to support further learning,
- Live tutorial sessions are held via Zoom. Our trainers are skilled and experienced in making live sessions engaging and interactive. All tutorials are recorded so that you can go back and re-watch which is especially useful when working on assessments,
- Other course providers tend to not offer continued support to their learners. Our trainers open numerous doors to our learners. These include opportunities for discussion and feedback, and opportunities to bring up areas that need further assistance or support. They also offer additional education and learning activities, assessment support, opportunities to submit drafts, and meetings before or after class to answer queries that cannot be covered in the session (by appointment).
Click here for more information on studying Digital Marketing with Forus Training!
Course Code | 5N1364 |
College Name | Forus Training |
Course Category | Business, Digital Marketing |
Course Type | Online Learning |
Course Qualification | Level 5 Certificate |
Course Location | Mullingar, Westmeath, Ireland |
Course Start Date | 11th April 2024 |
Course End Date | 6th June 2024 |
Course Fee | 295 |
Course Duration | 7 weeks |
Course Times | The course is accessible online, with a mixture of virtual sessions and self directed learning. Tutor support is provided throughout the course. |
Awarding Body | QQI |
Title of Awarding | Digital Marketing |
Entry Requirements | This course is open to anyone interested in doing it provided you fulfil some or one of the following criteria: Have completed the Leaving Certificate, and/or You may also be eligible if you have relevant life and work experience, in this case you may need to speak to the tutor and discuss your previous work experience or furnish the tutor with a CV and work references. |
Career Path | This course leads to an award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study. Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities. |
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