Trinity Business School launches part-time MSc in Digital Marketing Strategy

Trinity Business School has launched a part-time 2 year MSc Digital Marketing Strategy. Digital marketing is a growing field and one that offers great career opportunities. This is a comprehensive postgraduate qualification which introduces students to the overall digital marketing ecosystem. It teaches the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Students attend weekly evening classes, and the course allows you to combine their study and professional life. MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

For more information, please click here.

Why study digital marketing strategy?

It is not hard to see why so many different types of organisations use digital marketing. Firstly, it is significantly less expensive than traditional marketing methods. It offers the potential to reach a global audience. Digital marketing builds brand recognition and allows you to monitor how people interact with your products, services or company. It also gives companies the chance to speak directly to their customers. Furthermore, digital marketing offers analytics, which allow you to know what impact a campaign has had.

A professional qualification in digital marketing means you will be able to work with a variety of employers. Digital marketers work with small companies and large corporations as well as charities, government organisations, NGOs and political groups.