Awarding Body : Marketing Institute of Ireland

Marketing Institute of Ireland (MII) was founded in 1962.  At the time, there was no university degree course available in marketing in Ireland.

MII through the years

In 1962, the MII created a new Diploma in Marketing. In the 1970s, the Institute focused on developing a degree-equivalent part-time professional qualification. They launched their own programme of study and examinations for professional qualification. In the late 1980s, MII introduced new courses and also updated their graduateship programme.

From 2000, the Marketing Institute of Ireland renewed its training and development activities. First of all, they introduced a range of new courses. These examined the challenges and opportunities presented by technology. The Institute also switched from directly operating the marketing graduateship qualification to working with third-level institutions to jointly develop programmes. The first of these was the Executive MSc in Marketing offered with DIT.

The Marketing Institute of Ireland’s suite of training and education programmes includes the Postgraduate Diploma in Management and Marketing, as well as the MSc in Digital Marketing and Analytics.