Course Description
Basic Concepts of Digital Marketing
Alison
This free online digital marketing course explains how to use the internet to attract customers and build your brand. This course discusses the important role played by digital marketing in attracting customers and driving growth. We discuss the role of digital marketing techniques, such as search engine optimization and mobile marketing, in business development. We describe the impact of social media and content marketing and establish the importance of pay-per-click and influencer methods. Sign up to learn how to harness the internet to build your brand.
Online Course
| Course Code | 6260 |
| College Name | Alison |
| Course Category | Business, Sales & Retail |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Location | Online Course |
| Delivery mode | |
| Course Fee | Free |
| Course Duration | 3-4 hours |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Evaluate the various types of digital marketing • Describe how search engine optimization (SEO) works • Define ‘digital marketing’ and explain how you can benefit from it • Explain the differences between inbound marketing and other forms of digital marketing • Classify the steps of business-to-business (B2B) digital marketing and how to create successful campaigns • Explain why digital marketing is important in terms of business development |
For information about Alison, please visit our college page on www.nightcourses.com by clicking here.
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