Building Your Brand

Understanding the importance of branding is crucial for SMEs and entrepreneurs looking to establish a strong market presence. This comprehensive Branding workshop is designed to equip participants with the essential skills and knowledge to build and manage strong brands. The workshop will cover brand strategy, exploring how to position your brand effectively and define its unique value proposition to align with business goals. Participants will learn to create a compelling brand identity, including designing logos, selecting colour schemes, and developing a consistent visual style. The course will cover brand messaging, teaching how to craft resonant taglines, slogans, and key messages. Attendees will gain insights into market research techniques to understand consumer behaviour and competitive landscapes.

Your Trainer

April McManus is an experienced social media strategist, content creator, and training provider, with a robust professional background in the industry spanning over 6 years. April has been assisting businesses across various sectors in elevating their online presence through education and the implementation of cutting-edge strategies. April brings a great awareness of the need for strong consistent branding and the methods of communicating the brand across all channels.