Social Media for Business is a free, part-time course by Cavan and Monaghan Education and Training Board – Skills to Advance aimed to facilitate learners to develop skills in a range of digital tools and applications within a business environment to create and enhance the digital footprint of their business. Businesses can use digital technology to increase productivity, grow their customer base and improve their customer experience.
Social Media for Business takes place Thu, 28 Sep 2023 14:00 – Thu, 14 Dec 2023 17:00 at Monaghan Institute, Knockaconny Armagh Road Monaghan.
Social Media Marketing is a fast, efficient and cost effective way for a business to communicate with customers, allowing businesses to:
Boost awareness of products and services
Humanise the business by creating connections
Enable targeted campaigns that generate engagement, awareness and leads
Establish though leaders/influencers that act as a ‘go-to’ source for expert advise and information
Keep their brand ‘top of mind’
Learners will learn how to create ,develop and enhance the digital presence of their business through the use of social media. The course content will include; understanding the social media environment, using social media tools to communicate with customers and enhancing digital sales and marketing strategies. Understanding the capabilities of social media marketing and its ability to boost brand awareness will keep business up to speed with digitalisation.
This course is designed for employers who want to use digital technology to communicate more effectively with their customers and to increase their business success through an online presence.
This training programme is being offered through Skills to Advance funding and is aimed at those in full or part-time employment. The course is accredited by Quality and Qualifications Ireland (QQI) and leads to a level 5 qualification on the National Framework of Qualifications (NFQ).
Employers – Grow your online business | Access highly subsidised flexible training | Improve customer relations and win new customers online | Identify and interpret customer data | Manage change in the digital world | Increase brand awareness and loyalty using social media
Employees – Develop digital skills and make a difference in your career | Avail of personalised learning to meet your needs | Access new digital knowledge for a better future | Enhance your contribution to the success of your company.
Location: Monaghan Institute, Armagh Road, Knockaconny, Monaghan. Eircode: H18 FY94
Start Date: 28 September 2023
Day / Time: Thursdays 2pm – 5pm
Digital Marketing: Implementing Engaging Social Media Campaigns
