Fáilte Ireland Webinars: As businesses move beyond the initial reopening and relaunching phase, it is important to look ahead and devise plans that will drive demand in September and beyond. To assist, Fáilte Ireland has created these tailored and tactical webinars to help businesses navigate the ever-changing consumer landscape and leverage all available opportunities in the market.
An in-depth review of the latest in consumer insights has been combined with tactics to capitalise on consumer intent and optimise revenue generating opportunities to improve the bottom line.
These 2 videos and presentations focus on how to:
- Interpret and leverage valuable insights on consumer behaviours and intent.
- Rethink and reposition your offer to appeal to the consumers driving demand and spend.
- Effectively communicate with potential customers.
- Best optimise revenue during a customer’s visit.
Webinar 1
Timings: Consumer Insights & Trends
00:01 Introduction
03:23 Overview of Consumer Insights
04:05 Changes in Consumer Mindset & Mood
13:34 Domestic Stats – What the Numbers Tell Us
21:00 What Consumers are Looking For
23:16 How Consumers Plan & Research
24:35 Target Segment: Unconstrained Adults
33:21 Target Segment: Young Adults
34:30 Summary
36:04 Q&A
Download the presentation to accompany the Fáilte Ireland ‘Consumer Insights and Trends For Tourism Businesses’ webinar [PDF 6mb]
Webinar 2
Timings: Leverage Consumer Insights to Drive Demand & Spend
00:01 Introduction
04:01 PART 1 – Messaging & Communication
04:45 Understanding the Data & Insights
08:26 Creating your Value Messaging
14:37 Communicating Your Value Message
17:46 Health & Safety
23:31 Summary & Key Takeaways for PART 1
27:03 PART 2 – Optimising Revenue & Spend
32:39 Key Insights for Revenue & Distribution
34:31 Channel Management
43:37 Pricing
48:46 Product & Revenue Opportunities
52:09 Summary & Key Takeaways for PART 2
53:52 Q&A
Download the presentation to accompany the Fáilte Ireland ‘Leverage Consumer Insights to Drive Demand and Spend’ webinar [PDF 6mb]
Interested in learning more? Click here & here for consumer related courses.
