Why Study Digital Marketing and Strategy at Griffith College?
This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
The course will provide a comprehensive overview of the technologies and principles around creating compelling and clear web properties and how to manage traffic and sales conversions for these. It will also demonstrate to users how best to create digital content and share it across a wide variety of channels to ensure that all your targeted content makes its way to your intended audience on whatever channel that they choose.
- You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
- You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
- You will develop your own digital content, through both web and mobile channels, using the most effective digital media and communications platforms.
- You will learn how to analyse sales funnels and gain an understanding of the key metrics
